{"title":"Men's T-Shirts","description":"","products":[{"product_id":"emeth™-t-shirt-signature-la-verite-ne-craint-rien","title":"EMETH™ — Signature T-Shirt \"The Truth Fears Nothing\"","description":"\u003ch2\u003eEMETH™ — Signature T-Shirt \"Truth Fears Nothing\"\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA phrase that serves as a guiding principle.\u003c\/strong\u003e \"Truth Fears Nothing\": EMETH's iconic t-shirt states in four words what the brand stands for. אמת, Emeth, truth — not as a subject of debate, but as a stance: that of remaining upright no matter what, without hiding or justifying oneself.\u003c\/p\u003e\n\u003cp\u003eThere is a reason why this word is chosen as a foundation. In Hebrew, אמת is written with three letters placed like pillars: the first of the alphabet, one from the middle, the last. Truth is represented from one end to the other, stable, without blind spots. This is exactly what this t-shirt affirms: what is true has nothing to fear from scrutiny, time, or the judgment of others. It can be worn in full light.\u003c\/p\u003e\n\u003cp\u003eThis is the most direct piece in the EMETH universe, its straightforward declaration. An essential black and gold item that can be worn alone or layered, in any season, and that speaks to those for whom fidelity to what they believe is not an option. Sober in form, firm in substance — just like the value it carries.\u003c\/p\u003e\n\u003cp\u003eTo say that truth fears nothing is not bravado. It is a quiet observation: lies need to be defended, maintained, protected from the light; truth, however, stands on its own. To wear this phrase is to choose that side — that of clarity rather than pretense, of words kept rather than effect. In a world saturated with appearances, it is a simple and rare statement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Print:\u003c\/strong\u003e Classic fit unisex t-shirt in soft jersey, reinforced crew neck for lasting wear after washing. Black and gold EMETH branding, \"Truth Fears Nothing\". Available in sizes S to 2XL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTruth fears nothing. Wear EMETH.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMETH","offers":[{"title":"S","offer_id":64916830355805,"sku":"9792447_11546","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":64916830388573,"sku":"9792447_11547","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":64916830421341,"sku":"9792447_11548","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":64916830454109,"sku":"9792447_11549","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"2 XL","offer_id":64916830486877,"sku":"9792447_11550","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":64916830519645,"sku":"9792447_12644","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":64916830552413,"sku":"9792447_12645","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"5XL","offer_id":64916830585181,"sku":"9792447_12646","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-classic-tee-black-front-6a25ded1c445b.jpg?v=1780866802"},{"product_id":"t-shirt-emeth™-770-graffiti-gold","title":"EMETH™ 770 Gold Graffiti T-Shirt","description":"\u003ch2\u003eT-Shirt EMETH™ 770 Gold Graffiti\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHeritage sprayed.\u003c\/strong\u003e The 770 Gold Graffiti takes the most significant number of the house — 770, a Brooklyn address that became the global heart of the HABAD-Lubavitch movement — and makes it converse with the language of the street. Here, graffiti is not just an aesthetic: it's the art of marking a wall, leaving a trace, saying \"we were here.\" Exactly what a living memory does.\u003c\/p\u003e\n\u003cp\u003eThere's a real aptness in this encounter. 770 speaks of transmission, diffusion, light spreading beyond its walls; street art, for its part, is the art of public space, of a message offered to all eyes. Both share the same energy: that of an identity that doesn't remain confined but is displayed, vibrant, in the city. The gold tag on black then becomes a contemporary way to carry an ancient heritage.\u003c\/p\u003e\n\u003cp\u003eThis piece is for those who make their identity a visual, raw, and asserted statement. No muted discretion here: a street style, vibrant, enhanced with EMETH's signature gold. It's the 770 seen by today's youth — proud of its roots, rooted in its time, and determined to make it known.\u003c\/p\u003e\n\u003cp\u003eGraffiti has long been the writing of those unheard, a way to say \"I exist\" on city walls. Reclaiming it to carry the 770 beautifully reverses the idea: here, it's not a cry of revolt but an affirmation of pride. Today's Jewish youth doesn't have to apologize for its roots; it tags them large, in gold, and fully embraces them in the light of day, in the language of its own era.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; print:\u003c\/strong\u003e Unisex softstyle t-shirt with a soft feel, reinforced crew neck for durable wear. 770 Gold Graffiti marking in a street-art spirit. Black color, sizes S to 2XL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, no tumble drying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe street, the heritage, the light. Wear EMETH 770.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMETH","offers":[{"title":"Black \/ S","offer_id":64919313088861,"sku":"1764626_474","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":64919313121629,"sku":"1764626_505","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":64919313154397,"sku":"1764626_536","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":64919313187165,"sku":"1764626_567","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 2 XL","offer_id":64919313219933,"sku":"1764626_598","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 3XL","offer_id":64919313252701,"sku":"1764626_629","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":64919313285469,"sku":"1764626_473","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":64919313318237,"sku":"1764626_504","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":64919313351005,"sku":"1764626_535","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":64919313383773,"sku":"1764626_566","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 2 XL","offer_id":64919313416541,"sku":"1764626_597","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 3XL","offer_id":64919313449309,"sku":"1764626_628","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-basic-softstyle-t-shirt-black-front-6a268cb784d04.jpg?v=1780911313"},{"product_id":"t-shirt-emeth™-770-vertical","title":"EMETH™ 770 Vertical T-Shirt","description":"\u003ch2\u003eEMETH™ 770 Vertical T-Shirt\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAn ascending line.\u003c\/strong\u003e The 770 Vertical places the iconic number of the house — 770, the world center of the Chabad-Lubavitch movement — in a tall, vertical composition. This graphic choice is not insignificant. The vertical line represents rectitude and elevation: it connects earth to sky, the everyday to what transcends it. Reading the 770 from bottom to top is almost a gesture of poise, a silent reminder to stand tall.\u003c\/p\u003e\n\u003cp\u003eWhere other pieces in the 770 collection play on energy or frontal heritage, this one chooses precision and minimalism. The black and gold vertical design creates a sober graphic elegance, noticed for its accuracy rather than excess. This is the 770 spoken in a low voice, yet without sacrificing any of its strength: upright, proud, rooted. A piece that doesn't need to raise its voice to assert what it represents.\u003c\/p\u003e\n\u003cp\u003eThe 770 collection celebrates this heritage and the light one spreads around oneself, in the spirit of Uforatzta — to spread out, to radiate beyond one's borders. Worn this way, the number becomes a personal landmark as much as a sign of belonging: it reminds one of where they come from and invites them to stand tall, faithful to their values, in an era that easily sways. A piece for those who prefer quiet verticality to boisterous declarations, and who make inner poise an outward style.\u003c\/p\u003e\n\u003cp\u003eThe form here expresses the substance. A vertical line is a column, an axis, something that does not bend. By setting the 770 vertically, the design transforms the number into a posture: that of someone who stands firm when the times invite one to succumb. It is an elegance with meaning, where the sobriety of the line becomes the very expression of the rectitude one claims.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Print:\u003c\/strong\u003e softstyle unisex jersey t-shirt, reinforced round neck for durable wear after washing. Black and gold vertical 770 branding. Black color, sizes S to 2XL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStand tall, stay rooted. Wear EMETH 770.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMETH","offers":[{"title":"Black \/ S","offer_id":64919754801501,"sku":"5789330_474","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":64919754834269,"sku":"5789330_505","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":64919754867037,"sku":"5789330_536","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":64919754899805,"sku":"5789330_567","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 2 XL","offer_id":64919754932573,"sku":"5789330_598","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 3XL","offer_id":64919754965341,"sku":"5789330_629","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":64919754998109,"sku":"5789330_473","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":64919755030877,"sku":"5789330_504","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":64919755063645,"sku":"5789330_535","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":64919755096413,"sku":"5789330_566","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 2 XL","offer_id":64919755129181,"sku":"5789330_597","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 3XL","offer_id":64919755161949,"sku":"5789330_628","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-basic-softstyle-t-shirt-black-front-6a26912a02f0e.jpg?v=1780912458"},{"product_id":"t-shirt-emeth™-770-back","title":"EMETH™ 770 Back T-Shirt","description":"\u003ch2\u003eEMETH™ 770 Back T-Shirt\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat supports you moves with you.\u003c\/strong\u003e The 770 Back makes a strong staging choice: a discreet front, and the 770 displayed on the back, at the heart of the silhouette. 770 is the Brooklyn address that became the global home of the Chabad-Lubavitch movement — a landmark, a home. Placing it behind you is not hiding it: it's putting it where it acts, on your back, as a support.\u003c\/p\u003e\n\u003cp\u003eThere's a right idea in this placement. Heritage isn't always flaunted upfront; often, it stands behind, as what sustains us and pushes us forward. We don't see it when we look at ourselves, but those we meet read it, and it accompanies our every step. The sober front speaks of restraint; the assertive back speaks of rootedness. Together, they tell a way of being: humble from the front, solid at its core.\u003c\/p\u003e\n\u003cp\u003eThe 770 collection celebrates this Chabad heritage and the light it spreads to the world. This piece is for those who move forward with conviction and carry their values wherever they go — without needing to display them, but never leaving them behind. A t-shirt that tells a story with every step, to those who walk in your wake.\u003c\/p\u003e\n\u003cp\u003eWearing a symbol on your back means accepting not to control it with your gaze. You don't see it, but it is seen; it speaks to others before it speaks to us. Perhaps this is the most honest way to carry a heritage: not as a showcase turned towards oneself, but as a truth one leaves behind with every step, for those who come after.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; print:\u003c\/strong\u003e soft-feel unisex softstyle t-shirt, reinforced round neck for lasting wear. Black and gold 770 back print, discreet front. Black color, sizes S to 2XL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e wash inside out at 30°, no tumble dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWear the heritage, wherever you go. Wear EMETH 770.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMETH","offers":[{"title":"Black \/ S","offer_id":64920059937117,"sku":"2052567_474","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":64920059969885,"sku":"2052567_505","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":64920060002653,"sku":"2052567_536","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":64920060035421,"sku":"2052567_567","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 2 XL","offer_id":64920060068189,"sku":"2052567_598","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 3XL","offer_id":64920060100957,"sku":"2052567_629","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":64920060133725,"sku":"2052567_473","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":64920060166493,"sku":"2052567_504","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":64920060199261,"sku":"2052567_535","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":64920060232029,"sku":"2052567_566","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 2 XL","offer_id":64920060264797,"sku":"2052567_597","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 3XL","offer_id":64920060297565,"sku":"2052567_628","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-basic-softstyle-t-shirt-black-front-and-back-6a2699e867051.jpg?v=1780914701"},{"product_id":"t-shirt-emeth™-signature-gold","title":"EMETH™ Signature Gold T-Shirt","description":"\u003ch2\u003eEMETH™ Signature Gold T-Shirt\u003c\/h2\u003e\n\u003cp\u003eSome pieces encapsulate an entire brand. The EMETH™ Signature Gold T-Shirt is one of them: the brand's hand-drawn logo, in exclusive golden brushstroke, set against a deep black. אמת, Emeth, truth — written like a signature, with a confident, undeniable gesture. It's the purest expression of EMETH's identity, with no numbers or references to decipher: just the word, and everything it embodies.\u003c\/p\u003e\n\u003cp\u003eThe brushstroke is not insignificant. Where an engraved typeface asserts rigor and law, the brush speaks of life, movement, the tracing hand — truth not as a cold, distant rule but as a living word that one embraces and embodies. To wear this word on your chest is to make a personal statement: to remain upright, true to oneself, in a world that too often prefers appearance to authenticity. The EMETH house transforms this conviction into a wardrobe, where others settle for a quickly forgotten slogan.\u003c\/p\u003e\n\u003cp\u003eDesigned for the modern Francophone Jewish community, this t-shirt combines the elegance of a premium essential with a message that endures, season after season. It's the Signature Gold: the brand's identity card, the basic that can be worn anywhere and, by itself, is enough to say where you stand. Neither loud nor ostentatious, it affirms belonging with the calm assurance of something that has nothing to prove. You keep it, you come back to it, you pass it on — like a cherished signature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; printing:\u003c\/strong\u003e Classic fit unisex t-shirt made from eco-friendly material, reinforced crew neck, and durable wash resistance. Exclusive EMETH™ gold brushstroke logo. Black color, sizes S to 2XL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTruth, in golden letters. Wear EMETH™.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMETH","offers":[{"title":"Black \/ S","offer_id":64920939888989,"sku":"4770223_11546","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":64920939921757,"sku":"4770223_11547","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":64920939954525,"sku":"4770223_11548","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":64920939987293,"sku":"4770223_11549","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 2 XL","offer_id":64920940020061,"sku":"4770223_11550","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 3XL","offer_id":64920940052829,"sku":"4770223_12644","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 4XL","offer_id":64920940085597,"sku":"4770223_12645","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 5XL","offer_id":64920940118365,"sku":"4770223_12646","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":64920940151133,"sku":"4770223_11576","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":64920940183901,"sku":"4770223_11577","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":64920940216669,"sku":"4770223_11578","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":64920940249437,"sku":"4770223_11579","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 2 XL","offer_id":64920940282205,"sku":"4770223_11580","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 3XL","offer_id":64920940314973,"sku":"4770223_12650","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 4XL","offer_id":64920940347741,"sku":"4770223_12651","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 5XL","offer_id":64920940380509,"sku":"4770223_12652","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-classic-tee-black-front-6a26af3d367e9.png?v=1780920154"},{"product_id":"emeth-flame","title":"EMETH™ Flame 148 T-Shirt","description":"\u003ch2\u003eEMETH™ Flame 148 T-Shirt\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA flame doesn't argue: it burns, it illuminates, it warms.\u003c\/strong\u003e The EMETH™ Flame 148 T-Shirt makes this fire — אש, esh — its emblem, in gold on black. It speaks of an inner strength that never dies, a warmth kept in the heart even when cold takes hold all around. It is one of the most powerful pieces in the house, because it speaks of what sustains us on difficult days, when everything else falters.\u003c\/p\u003e\n\u003cp\u003eThe 148 spirit draws from BRESLEV teachings: moving forward with faith, refusing despair, making SIMHA — joy — a life force and not just a feeling. It's a way of getting through trials without being extinguished, of seeking the bright spot even where everything seems dark. \"It is forbidden to despair\": this call never to give up permeates the entire piece. The flame then becomes a daily reminder: never give up, never let the inner fire weaken, keep EMUNA alive against all odds, even when reasons to believe seem slim.\u003c\/p\u003e\n\u003cp\u003eDesigned for the modern French-speaking Jewish community, this black \u0026amp; gold model conveys both conviction and style. It is for those who want to keep their flame visible, to make it a discreet but firm rallying sign. It is a garment of gentle resistance, accompanying days of doubt as well as days of momentum, reminding its wearer where their light comes from. More than a garment: a way of moving forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; printing:\u003c\/strong\u003e classic fit unisex t-shirt in soft jersey, reinforced crew neck and durable wash. Black \u0026amp; gold Flame 148 motif, BRESLEV spirit. Black color, sizes S to 2XL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e wash inside out at 30°, do not tumble dry. Avoid direct ironing on the motif.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeep the flame alive. 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The question is boldly posed on the front of this t-shirt: WHO SHOULD WE AVOID? It's a question that challenges, slightly unsettles, and compels an honest look at those we surround ourselves with. The back, true to the Pirkei Avot™ collection's principle, provides the answer: a question on the front, an answer on the back.\u003c\/p\u003e\n\u003cp\u003eThe answer comes from a teaching transmitted for over two thousand years, that of Nittai of Arbel: \"Distance yourself from a bad neighbor and do not associate with the wicked. Do not despair of punishment.\" (Pirkei Avot 1:7). This is not a call to contempt, but to lucidity: our acquaintances shape our character, and choosing your companions is already choosing the person you will become. Pirkei Avot—the Ethics of the Fathers—is a treatise of practical wisdom from which each generation draws guidance for living righteeously.\u003c\/p\u003e\n\u003cp\u003eEMETH (אמת) means Truth. The house transforms this millennial wisdom into premium streetwear, not to decorate it but to bring it down to the street, where choices are truly made. It's not just clothing: it's a stance, a daily reminder to keep close those who uplift and to keep at a distance what degrades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Print:\u003c\/strong\u003e 100% organic ring-spun combed cotton, premium 180 gsm fabric, single jersey, 1×1 rib neck collar, twin-needle topstitch. Modern unisex fit. High-definition DTG printing with inks suitable for organic cotton. GOTS, OCS, and OEKO-TEX® STANDARD 100 certified; PETA-approved vegan; responsible, on-demand manufacturing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e⚠️ Sizes run slightly small in the US market: US customers are advised to order one size up from their usual size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMETH™ — more than clothing, a message. 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Minimalist, timeless, it features the house's gold logo on the chest and, more discreetly, the \"Emeth\" marking on the sleeve, like a signature subtly placed at arm height. Nothing superfluous: just the word and what it entails. It's the t-shirt you choose when you want to convey the essential without having to shout or explain it.\u003c\/p\u003e\n\u003cp\u003eאמת — Emeth, truth — is not just a logo to display. It's a way of life: staying authentic, keeping your word, moving forward with confidence and integrity in a fast-changing world that easily forgets. Wearing the ESSENTIALS means making this demand a daily benchmark, a way of being true to yourself that you carry everywhere, from the most casual to the most dressed-up. The word placed over the heart discreetly reminds you of the promise you make to yourself.\u003c\/p\u003e\n\u003cp\u003eDesigned for the modern Francophone Jewish community, this model combines a strong presence — gold on deep black — with the sobriety of a true basic. It integrates with everything, transcends seasons, and remains recognizable at a glance, never going out of style. It's the starting piece of the EMETH wardrobe, the one upon which everything else is built: you buy it first, you wear it most often, and it remains when trends pass. An anchor point as much as a garment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; printing:\u003c\/strong\u003e Unisex modern fit t-shirt, premium cotton. Gold EMETH™ logo on the chest, \"Emeth\" marking on the sleeve. Black \u0026amp; gold colors. 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With its deep black design and premium gold marking, the ESSENTIALS 770 combines elegance, identity, and modernity — designed for everyday wear, it fits equally well with a streetwear style or a high-end casual look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; printing:\u003c\/strong\u003e modern fit t-shirt, deep black design, and premium gold marking. Complies with EU REACH requirements. 2-year EU warranty. For adults. Made to order.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMETH™ — Wear The Truth. Carry your share of light.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn compliance with the General Product Safety Regulation (GPSR), \u003cb\u003eEMETH ™\u003c\/b\u003e guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at \u003cb\u003econtact@emethofficial.com\u003c\/b\u003e or write to us at \u003cb\u003e60 Tottenham Court Road, Suite 7241a, Fitzrovia, London, United Kingdom, W1T 2EW\u003cbr\u003e\n\u003cbr\u003e\n.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e \u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e69\u003c\/td\u003e\n\n\u003ctd\u003e49.5\u003c\/td\u003e\n\n\u003ctd\u003e22.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e73\u003c\/td\u003e\n\n\u003ctd\u003e53.5\u003c\/td\u003e\n\n\u003ctd\u003e24\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e75\u003c\/td\u003e\n\n\u003ctd\u003e56.5\u003c\/td\u003e\n\n\u003ctd\u003e24.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e77\u003c\/td\u003e\n\n\u003ctd\u003e59.5\u003c\/td\u003e\n\n\u003ctd\u003e25\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e79\u003c\/td\u003e\n\n\u003ctd\u003e63.5\u003c\/td\u003e\n\n\u003ctd\u003e25.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"EMETH","offers":[{"title":"S","offer_id":64929331544413,"sku":"6027947_12424","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":64929331577181,"sku":"6027947_12425","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":64929331609949,"sku":"6027947_12426","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":64929331642717,"sku":"6027947_12427","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"2 XL","offer_id":64929331675485,"sku":"6027947_12428","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-organic-cotton-creator-2.0-t-shirt-anthracite-front-and-back-6a27c8b8d8632.png?v=1780992212"},{"product_id":"emeth-essentials-148™","title":"EMETH ESSENTIALS T-Shirt 148™","description":"\u003ch2\u003eEMETH ESSENTIALS 148™ T-Shirt\u003c\/h2\u003e\n\u003cp\u003eThe EMETH ESSENTIALS 148™ is a tribute to the teachings of Rabbi Nachman of Breslov, whose words continue to inspire people worldwide who seek to live with more faith and joy. 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For any questions or concerns related to product safety, please contact us at \u003cb\u003econtact@emethofficial.com\u003c\/b\u003e or write to us at \u003cb\u003e60 Tottenham Court Road, Suite 7241a, Fitzrovia, London, United Kingdom, W1T 2EW\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\n\n\u003ctable cellpadding=\"5\"\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e \u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e69\u003c\/td\u003e\n\n\u003ctd\u003e49.5\u003c\/td\u003e\n\n\u003ctd\u003e22.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e73\u003c\/td\u003e\n\n\u003ctd\u003e53.5\u003c\/td\u003e\n\n\u003ctd\u003e24\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e75\u003c\/td\u003e\n\n\u003ctd\u003e56.5\u003c\/td\u003e\n\n\u003ctd\u003e24.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e77\u003c\/td\u003e\n\n\u003ctd\u003e59.5\u003c\/td\u003e\n\n\u003ctd\u003e25\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e79\u003c\/td\u003e\n\n\u003ctd\u003e63.5\u003c\/td\u003e\n\n\u003ctd\u003e25.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\n\u003c\/div\u003e","brand":"EMETH","offers":[{"title":"S","offer_id":64929350189405,"sku":"9373052_12424","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":64929350222173,"sku":"9373052_12425","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":64929350254941,"sku":"9373052_12426","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":64929350287709,"sku":"9373052_12427","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"2 XL","offer_id":64929350320477,"sku":"9373052_12428","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-organic-cotton-creator-2.0-t-shirt-anthracite-front-and-back-6a27ca6404393.jpg?v=1780992636"},{"product_id":"emeth-essentials-613™","title":"EMETH ESSENTIALS 613™ T-Shirt","description":"\u003ch2\u003eEMETH ESSENTIALS 613™ T-Shirt\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e613.\u003c\/strong\u003e A number that, in Jewish tradition, structures an entire life: that of the MITZVOT, the commandments that punctuate daily life and give weight to every action. The EMETH ESSENTIALS 613™ bears this number in gold on deep black, as a discreet reminder that nothing is insignificant—that the smallest action, performed with intention, can carry immense meaning. A number placed over the heart, like a compass one keeps on oneself.\u003c\/p\u003e\n\u003cp\u003eThat's the strength of the 613: it rejects the idea of a life divided between grand moments and insignificant instances. Each mitzvah reminds us that the sacred lies in the concrete, in the way we act, speak, and treat others. Living with purpose isn't about waiting for exceptional opportunities: it's about putting intention into the ordinary, making each day a series of meaningful actions. It's not grand declarations that build an upright existence, but the patient accumulation of just acts. The 613 model transforms this demand into a sign worn on oneself.\u003c\/p\u003e\n\u003cp\u003eEMETH (אמת) means Truth. The brand created for those who want to wear a heritage and meaning beyond simple fashion. Deep black design, premium gold marking: elegance, identity, and heritage in a timeless piece, designed to accompany the daily life of those who move forward with intention. A foundational piece, one that you keep for a long time and wear everywhere, because it expresses the essential without ever overstating it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Print:\u003c\/strong\u003e Premium cotton, unisex fit, deep black design, and premium gold marking. Made to order — each EMETH piece bears its signature only once.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLive with purpose. Wear EMETH™ 613.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e \u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eLENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eCHEST (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eSLEEVE (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e69\u003c\/td\u003e\n\n\u003ctd\u003e49.5\u003c\/td\u003e\n\n\u003ctd\u003e22.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e73\u003c\/td\u003e\n\n\u003ctd\u003e53.5\u003c\/td\u003e\n\n\u003ctd\u003e24\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e75\u003c\/td\u003e\n\n\u003ctd\u003e56.5\u003c\/td\u003e\n\n\u003ctd\u003e24.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e77\u003c\/td\u003e\n\n\u003ctd\u003e59.5\u003c\/td\u003e\n\n\u003ctd\u003e25\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e79\u003c\/td\u003e\n\n\u003ctd\u003e63.5\u003c\/td\u003e\n\n\u003ctd\u003e25.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"EMETH","offers":[{"title":"S","offer_id":64929380073821,"sku":"2217615_12424","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":64929380106589,"sku":"2217615_12425","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":64929380139357,"sku":"2217615_12426","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":64929380172125,"sku":"2217615_12427","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"2 XL","offer_id":64929380204893,"sku":"2217615_12428","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-organic-cotton-creator-2.0-t-shirt-anthracite-front-and-back-6a27cbdc635d6.jpg?v=1780993015"},{"product_id":"emeth™-t-shirt-premium-lessentiel-est-invisible-1","title":"EMETH™ T-Shirt — What Is Essential Is Invisible","description":"\u003ch2\u003eEMETH™ T-Shirt — The Essential Is Invisible\u003c\/h2\u003e\n\u003cp\u003eA truth only some can see. On the back of this t-shirt, the Hebrew word אמת — Emeth, Truth — appears in majestic golden letters, topped with the signature EMETH™ crown. Below the logo, a phrase summarizes an entire philosophy: \"The Essential Is Invisible.\" An emblematic piece that unites elegance, depth, and identity, and reads as a statement.\u003c\/p\u003e\n\u003cp\u003eIn a world obsessed with appearance, this garment reminds us that true value lies in what is unseen: faith, character, truth, the soul. This is the whole meaning of אמת — that which holds, that which endures, that which cannot be reduced to the surface. The crown, for its part, does not signify power but inner nobility: that of someone who remains faithful to their values when no one is watching. Wearing this message on your back is a reminder for yourself as much as a sign for others.\u003c\/p\u003e\n\u003cp\u003eDesigned for the modern Francophone Jewish community, this premium t-shirt combines a timeless message with the quality of a responsible essential. Elegant, profound, recognizable: the piece for those who prefer what has meaning over what is immediately visible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Print:\u003c\/strong\u003e 100% organic ring-spun combed cotton, 180 gsm, single jersey, medium unisex fit, set-in sleeves, 1x1 rib at collar, wide double-needle topstitch, inside back neck tape. GOTS and OCS certified, OEKO-TEX® STANDARD 100 (certificate no. 1112055, Centexbel); PETA approved vegan. Meets EU REACH requirements. EU 2-year warranty. For adults.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e⚠️ Sizes run slightly small in the US market: US customers are advised to order one size up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe essential is not seen — it is worn. Wear EMETH™.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn compliance with the General Product Safety Regulation (GPSR), \u003cb\u003eEMETH ™\u003c\/b\u003e guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at \u003cb\u003econtact@emethofficial.com\u003c\/b\u003e or write to us at \u003cb\u003e60 Tottenham Court Road, Suite 7241a, Fitzrovia, London, United Kingdom, W1T 2EW\u003cbr\u003e\n\u003cbr\u003e\n.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e \u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e69\u003c\/td\u003e\n\n\u003ctd\u003e49.5\u003c\/td\u003e\n\n\u003ctd\u003e22.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e73\u003c\/td\u003e\n\n\u003ctd\u003e53.5\u003c\/td\u003e\n\n\u003ctd\u003e24\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e75\u003c\/td\u003e\n\n\u003ctd\u003e56.5\u003c\/td\u003e\n\n\u003ctd\u003e24.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e77\u003c\/td\u003e\n\n\u003ctd\u003e59.5\u003c\/td\u003e\n\n\u003ctd\u003e25\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e79\u003c\/td\u003e\n\n\u003ctd\u003e63.5\u003c\/td\u003e\n\n\u003ctd\u003e25.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"EMETH","offers":[{"title":"S","offer_id":64930140651869,"sku":"5309606_11869","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":64930140684637,"sku":"5309606_11870","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":64930140717405,"sku":"5309606_11871","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":64930140750173,"sku":"5309606_11872","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"2 XL","offer_id":64930140782941,"sku":"5309606_11873","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-organic-cotton-creator-2.0-t-shirt-black-front-and-back-6a27dc3855127.png?v=1780997200"},{"product_id":"t-shirt-emeth™-770-crown-edition-1","title":"EMETH™ 770 Crown Edition T-Shirt","description":"\u003cp\u003eAn address that has become a symbol. The \u003cstrong\u003e770 Crown Edition\u003c\/strong\u003e bears the number 770 surmounted by a crown — the home of the Lubavitcher Rebbe, on Eastern Parkway, which has become a point of radiation, study, and transmission for an entire movement. What you wear here is not a logo: it is a landmark, a place where light diffuses rather than being kept.\u003c\/p\u003e\n\u003cp\u003e770 is not a number chosen for its style. It is the value of a word, the imprint of a real place where generations have sat to learn. The crown, on the other hand, says something else: the royalty that each person can reveal by walking with integrity, without needing to show it. אמת — EMETH, truth — connects the two: an inheritance is only valuable if lived with righteousness. This is the Chabad spirit that this piece puts on your shoulders: wisdom that descends into the concrete, thought that becomes conduct.\u003c\/p\u003e\n\u003cp\u003eThe design consists of a few elements: gold on deep black, the number, the crown, the Hebrew word. Nothing loud. A piece that is recognized without explanation, and that accompanies everyday life as well as moments when you want to show where you come from.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; printing:\u003c\/strong\u003e 100% organic ring-spun combed cotton, 180 g\/m² (5.3 oz\/yd²), single jersey, medium fit, 1×1 rib collar, double topstitching on sleeves and hems. GOTS and OCS certified cotton, OEKO-TEX® STANDARD 100 fabric. PETA-approved vegan product. High-definition gold on black print. Sizes run small: order one size up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e wash inside out at 30°, no tumble drying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWear the address of light. Choose your size and bring the 770 into your wardrobe.\u003c\/strong\u003e\u003c\/p\u003eIn compliance with the General Product Safety Regulation (GPSR), EMETH™ guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at contact@emethofficial.com or write to us at 60 Tottenham Court Road, Suite 7241a, Fitzrovia, London, United Kingdom, W1T 2EW\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e \u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e69\u003c\/td\u003e\n\n\u003ctd\u003e49.5\u003c\/td\u003e\n\n\u003ctd\u003e22.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e73\u003c\/td\u003e\n\n\u003ctd\u003e53.5\u003c\/td\u003e\n\n\u003ctd\u003e24\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e75\u003c\/td\u003e\n\n\u003ctd\u003e56.5\u003c\/td\u003e\n\n\u003ctd\u003e24.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e77\u003c\/td\u003e\n\n\u003ctd\u003e59.5\u003c\/td\u003e\n\n\u003ctd\u003e25\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e79\u003c\/td\u003e\n\n\u003ctd\u003e63.5\u003c\/td\u003e\n\n\u003ctd\u003e25.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"EMETH","offers":[{"title":"S","offer_id":64930219163997,"sku":"1406731_12424","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":64930219196765,"sku":"1406731_12425","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":64930219229533,"sku":"1406731_12426","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":64930219262301,"sku":"1406731_12427","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"2 XL","offer_id":64930219295069,"sku":"1406731_12428","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-organic-cotton-creator-2.0-t-shirt-anthracite-front-and-back-6a27dfa70d0ad.png?v=1780998073"},{"product_id":"t-shirt-emeth™-770-signature-1","title":"EMETH™ 770 Signature T-Shirt","description":"\u003cp\u003eSome pieces encapsulate an entire home. 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And אמת, truth, seals the whole — because a signature is only binding if it is true.\u003c\/p\u003e\n\u003cp\u003eOn deep black, gold doesn't shout, it asserts. This piece is recognizable from afar without needing explanation: a signature is worn, not justified. It speaks to those who carry their heritage with integrity, in the absolute sobriety of the gold and black triad that signs every EMETH creation. It's kept for a long time, returned to often — it's the reference piece, the anchor point of the wardrobe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Print:\u003c\/strong\u003e 100% organic ring-spun combed cotton, 180 g\/m² (5.3 oz\/yd²). Single jersey, medium fit, set-in sleeves, 1x1 rib collar, double topstitch on sleeves and hems. GOTS and OCS certified cotton, OEKO-TEX® STANDARD 100 fabric. PETA-approved vegan product. Sizes run small: order one size up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWear the signature of the house. Choose your size and make the 770 your reference piece.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eComplies with the General Product Safety Regulation (GPSR). Product safety question: contact@emethofficial.com.\u003c\/p\u003e\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e \u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e69\u003c\/td\u003e\n\n\u003ctd\u003e49.5\u003c\/td\u003e\n\n\u003ctd\u003e22.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e73\u003c\/td\u003e\n\n\u003ctd\u003e53.5\u003c\/td\u003e\n\n\u003ctd\u003e24\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e75\u003c\/td\u003e\n\n\u003ctd\u003e56.5\u003c\/td\u003e\n\n\u003ctd\u003e24.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e77\u003c\/td\u003e\n\n\u003ctd\u003e59.5\u003c\/td\u003e\n\n\u003ctd\u003e25\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e79\u003c\/td\u003e\n\n\u003ctd\u003e63.5\u003c\/td\u003e\n\n\u003ctd\u003e25.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"EMETH","offers":[{"title":"S","offer_id":64930323857757,"sku":"9602224_12424","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":64930323890525,"sku":"9602224_12425","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":64930323923293,"sku":"9602224_12426","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":64930323956061,"sku":"9602224_12427","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"2 XL","offer_id":64930323988829,"sku":"9602224_12428","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-organic-cotton-creator-2.0-t-shirt-anthracite-front-and-back-6a27e13f3883f.png?v=1780998487"},{"product_id":"t-shirt-emeth™-770-crest","title":"EMETH™ 770 Crest T-Shirt","description":"\u003cp\u003eA facade recognizable among all. 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True strength lies in holding on when everything pushes you to give in, in remaining master of yourself when it would be so easy to get carried away.\u003c\/p\u003e\n\u003cp\u003eThe phrase comes from \u003cstrong\u003ePirkei Avot (4:1)\u003c\/strong\u003e. Ben Zoma asks the question \"Who is strong?\" and answers: \"He who masters his inclination\" \u003cem\u003e(Eizehou guibor? Hakovech èt yitsro)\u003c\/em\u003e. Nearly two thousand years ago, the Sages had already named the only battle that never ends: the one fought within. This battle knows neither truce nor audience; it takes place in the silence of daily decisions. This piece reproduces the dialogue as is — the question on the front, the Sages' answer on the back — so that the garment poses the question to those who encounter it as much as to the wearer.\u003c\/p\u003e\n\u003cp\u003eThis is the spirit of Pirkei Avot, these \"maxims of the Fathers\" which make daily conduct the true ground of greatness. 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It is a choice, renewed every day, much more than a passing emotion. A quiet demand, worn close to the skin.\u003c\/p\u003e\n\u003cp\u003eThe phrase is one of the best-known verses in the Torah \u003cstrong\u003e(Vayikra 19:18)\u003c\/strong\u003e. Rabbi Akiva called it “the great principle of the Torah”—the root from which all else flows. And the number is not merely an ornament: \u003cstrong\u003e13\u003c\/strong\u003e is the numerical value of \u003cem\u003eAhava\u003c\/em\u003e (love) as well as \u003cem\u003eECHAD\u003c\/em\u003e (unity). Twice thirteen is twenty-six, the value of the Name. The message is inscribed in the numbers as much as in the words: love leads to the One. To love others is not to dilute oneself or give up on oneself; it is to recognize that beyond differences, a common source connects us—and that unity is built through openness, never through uniformity.\u003c\/p\u003e\n\u003cp\u003eYou wear it, and you remind—others as well as yourself—that true strength begins with openness, not closure. In an era that readily pits people against each other, choosing love for one's neighbor is almost an act of resistance, a calm and stubborn way of refusing division. On the front, the word; on the back, the principle. A golden heart at the heart of black: love doesn't apologize, it displays itself, calm and assured, true to the brand's sobriety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; print:\u003c\/strong\u003e 100% organic cotton, comfortable unisex fit. 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For any questions or concerns related to product safety, please contact us at \u003cb\u003econtact@emethofficial.com\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e \u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eLENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e\u003cstrong\u003eCHEST (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e70.5\u003c\/td\u003e\n\n\u003ctd\u003e86.4-94\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e73\u003c\/td\u003e\n\n\u003ctd\u003e96.5-104.1\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e75.6\u003c\/td\u003e\n\n\u003ctd\u003e106.7-114.3\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e78.1\u003c\/td\u003e\n\n\u003ctd\u003e116.8-124.5\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e80.7\u003c\/td\u003e\n\n\u003ctd\u003e127-134.6\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd\u003e83.2\u003c\/td\u003e\n\n\u003ctd\u003e137.2-144.8\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"EMETH","offers":[{"title":"Washed black \/ S","offer_id":64954740605277,"sku":"9349650_22736","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed black \/ M","offer_id":64954740638045,"sku":"9349650_22742","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed black \/ L","offer_id":64954740670813,"sku":"9349650_22748","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed black \/ XL","offer_id":64954740703581,"sku":"9349650_22754","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed black \/ 2 XL","offer_id":64954740736349,"sku":"9349650_22760","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed black \/ 3XL","offer_id":64954740769117,"sku":"9349650_22766","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Faded Bordeaux \/ S","offer_id":64954740801885,"sku":"9349650_22776","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Faded Bordeaux \/ M","offer_id":64954740834653,"sku":"9349650_22777","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Faded Bordeaux \/ L","offer_id":64954740867421,"sku":"9349650_22778","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Faded Bordeaux \/ XL","offer_id":64954740900189,"sku":"9349650_22779","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Faded Bordeaux \/ 2 XL","offer_id":64954740932957,"sku":"9349650_22780","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Faded Bordeaux \/ 3XL","offer_id":64954740965725,"sku":"9349650_22781","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed anthracite \/ S","offer_id":64954740998493,"sku":"9349650_22737","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed anthracite \/ M","offer_id":64954741031261,"sku":"9349650_22743","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed anthracite \/ L","offer_id":64954741064029,"sku":"9349650_22749","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed anthracite \/ XL","offer_id":64954741096797,"sku":"9349650_22755","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed anthracite \/ 2 XL","offer_id":64954741129565,"sku":"9349650_22761","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Washed anthracite \/ 3XL","offer_id":64954741162333,"sku":"9349650_22767","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/7293\/5517\/files\/unisex-oversized-garment-dyed-t-shirt-washed-black-front-6a2abed641ebf.png?v=1781186295"},{"product_id":"emeth-essentials-kingdom-statement-dos","title":"EMETH™ — Kingdom | Essentials","description":"\u003cp\u003e\u003cstrong\u003eTrue nobility is internal. 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The antique gold, deep black, and premium sobriety give this inquiry the look of a sign one embraces, never a slogan.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; print:\u003c\/strong\u003e 100% ring-spun cotton, weight 220 gsm (6.5 oz\/yd²). Oversized fit, vintage look.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAsk the question, and wear your truth.\u003c\/strong\u003e\u003c\/p\u003eAge restrictions: For adults\u003cbr\u003eEU Warranty: 2 years\u003cbr\u003eIn compliance with the General Product Safety Regulation (GPSR), \u003cb\u003eEMETH ™\u003c\/b\u003e guarantees that all consumer products offered are safe and comply with EU standards. 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Sizes run small (US market): take one size up if in doubt.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRise, and wear your truth.\u003c\/strong\u003e\u003c\/p\u003eAge restrictions: For adults\u003cbr\u003eEU Warranty: 2 years\u003cbr\u003eOther compliance information: Meets EU REACH requirements.\u003cbr\u003e\u003cbr\u003eIn compliance with the General Product Safety Regulation (GPSR), \u003cb\u003eEMETH™\u003c\/b\u003e guarantees that all products offered are safe and compliant with EU standards. 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Antique gold, deep black, and premium sobriety give this first Psalm a calm and assured presence, true to its source.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; printing:\u003c\/strong\u003e 100% organic ring-spun combed cotton (GOTS \u0026amp; OEKO-TEX 100 certified), weight 180 g\/m² (5.3 oz\/yd²). Single jersey, medium fit, 1x1 rib collar, vegan, PETA approved. Sizes run small (US market): take one size up if in doubt.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside out at 30°, do not tumble dry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoose your path, and wear your truth.\u003c\/strong\u003e\u003c\/p\u003eAge restrictions: For adults\u003cbr\u003eEU Warranty: 2 years\u003cbr\u003eIn compliance with the General Product Safety Regulation (GPSR), \u003cb\u003eEMETH ™\u003c\/b\u003e guarantees that all consumer products offered are safe and comply with EU standards. 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