Why do some clothes bear the numbers 13, 148, 613? Welcome to gematria — the system that gives each Hebrew letter a numerical value, and each word a meaningful number.

How it works

Each letter of the Hebrew alphabet has a value: alef = 1, beth = 2… up to tav = 400. The value of a word is the sum of its letters. When two words share the same value, tradition sees a semantic link — a numerical echo between ideas.

Numbers to know

13 — Ahava (אהבה, love) and E'had (אחד, one) both equal 13: to love is to unite. This is the heart of our Collection 13.

18 — 'Hai (חי, life) is worth 18: that's why donations are made in multiples of 18.

148 — the value of Na'hman (נחמן): the number of Rabbi Nachman of Breslov, carried by our entire Collection 148.

613 — the number of mitzvot in the Torah: 248 positive commandments, 365 prohibitions. The Collection 613 is dedicated to it.

A language, not magic

Gematria is not a divination tool: it is a language of memory and meditation, used by commentators to connect ideas. To wear a number is to carry this link — readable by those who know, elegant for all.

Wearing the numbers

From the 148 jersey to the 613 pieces, each EMETH number is verified at the source and explained on its product page. Also discover Ahava and 13 and the 613 mitzvot.