Azamra (אזמרה) means "I will sing." Behind this word lies one of Rebbe Nachman of Breslov's most profound teachings — a practical method for changing one's perception of oneself and others.

The Source: Likutey Moharan 282

In Lesson 282 of Likutey Moharan, Rebbe Nachman comments on the verse from Psalms "Azamra l'Elokai be'odi" — "I will sing to my God as long as I exist." His teaching: even in the most distant, most dejected person, one must seek a point of goodness. Just one. And that point always exists.

The Point of Goodness: A Method, Not Naiveté

Rebbe Nachman does not ask us to ignore flaws. He teaches that by finding the point of goodness in someone — including in oneself — one genuinely sways them to the good side. Judging favorably is not merely politeness: it is an act that transforms. And from one point of goodness to another, he says, we compose niggunim, melodies. This is Azamra: to turn what we find good into a song.

Why This Teaching Resonates So Much Today

In an age of constant judgment — of networks, comparisons, self-criticism — Azamra offers the opposite: actively seeking what is good, in others and in oneself, and nurturing it. This is not personal development: it is a text from 1806 that has not aged a bit.

Wearing Azamra

We've given this word a garment to match its significance: the AZAMRA oversized zippered hoodie — 345 gsm fleece, boxy fit, cream varsity lettering on the left chest. A winter piece that reminds us, even in the cold, to sing. Find it in the Collection 148 dedicated to Rebbe Nachman, alongside the 148 mesh jersey.