B + EMETH = be-emet: “in truth”. The crewneck sweatshirt is the most “campus” piece of the Classic Varsity line: a big letter on the chest, like on university sweatshirts. Except that here the B, set on the name EMETH, reads be-emet (באמת), “in truth”, “for real”.
On the chest, in the center, a large cream B in college lettering, outlined with a dark double border, with a cracked-paint effect and distressed edges. A band runs right across it and carries EMETH in capitals. The sleeves and back are plain.
Be-emet: living in truth
In Hebrew, the letter beth (ב) placed before a word means “in”, “with”. Emet (אמת) is truth; be-emet means “in truth”, “sincerely”, “for real”. It's said every day in the Psalms: “Hachem is near to all who call upon Him, to all who call upon Him in truth” (Psalms 145:18). Not just telling the truth: being true in what you do.
In American universities, the varsity letter isn't bought: it's earned, then worn, and it says which house you belong to. Here, the letter is a B, and the house is truth. To understand the approach: Jewish streetwear, wearing your identity with the codes of the street.
Why this piece
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A wordplay that fits in one letter: B, EMETH, be-emet.
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A single design, large and centered, that reads from afar.
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A vintage look: cracked cream and dark outline, not a brand-new flat print.
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Crew neck, ribbed cuffs and hem, straight, slightly loose drape.
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Five deep colors that make the cream stand out.
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From S to 3XL, made to order: no dead stock, no overproduction.
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Flat print: no embroidery, no patch, no relief.
Colors
Black, Navy blue, Dark green, Dark red (the burgundy in the lifestyle photos) and Purple. The design is identical on all five.
How to wear it
With white or ecru trousers, as in the photos: the dark red and the cream lettering both benefit. With raw denim for the green and the navy. A white t-shirt collar showing or not, as you like.
The Classic Varsity B line also comes as a t-shirt, a hoodie, a jogger and shorts. And to see everything: the sweatshirts and the men's collection.
Care
Machine wash at 30 °C maximum, inside out. No tumble dryer: air dry. No bleach, no iron on the print.
Size guide
Take your usual size for the drape shown in the photos, one size up for a looser fit. If in doubt, compare with a sweatshirt you already wear using the size guide.
Frequently asked questions
What does the B mean?
It's the B of be-emet (באמת). Read with the name EMETH running through it, it gives “in truth”.
Where is the print placed?
In the center of the chest. The sleeves and back are plain.
Is the cracked effect a defect?
No, it's part of the design. The print is flat and smooth to the touch.
How long does it take?
Each piece is made to order, then shipped. Shipping is free.
EMETH — truth, worn every day.