B + EMETH = be-emet: “in truth”. The Classic Varsity line hoodie takes the letter from American college jackets and turns it into a Hebrew word: the B, set on the name EMETH, reads be-emet (באמת), “in truth”, “for real”.
On the chest, above the kangaroo pocket, a cream B in college lettering, outlined with a dark double border, with a cracked-paint effect. A band runs across it and carries EMETH in capitals. The same B returns in small on each sleeve. The back is plain.
Be-emet: living in truth
In Hebrew, the letter beth (ב) placed before a word means “in”, “with”. Emet (אמת) is truth; be-emet means “in truth”, “sincerely”, “for real”. It's said every day in the Psalms: “Hachem is near to all who call upon Him, to all who call upon Him in truth” (Psalms 145:18). Not just telling the truth: being true in what you do.
In American universities, the varsity letter isn't bought: it's earned, then worn, and it says which house you belong to. Here, the letter is a B, and the house is truth. To understand the approach: Jewish streetwear, wearing your identity with the codes of the street.
Why this piece
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A wordplay that fits in one letter: B, EMETH, be-emet.
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Three placements: the chest and both sleeves, for a piece that reads from the front as well as in profile.
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A vintage look: cracked cream and dark outline, not a brand-new flat print.
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Loose fit, dropped shoulders, hood and kangaroo pocket.
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Seven colors, from black to Klein blue.
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From S to 2XL, made to order: no dead stock, no overproduction.
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Flat print: no embroidery, no patch, no relief.
Colors
Black, Red, Plum, Dark brown, Klein blue, Denim blue and Grey (a grey leaning towards green). The design is identical on all seven.
How to wear it
With the jogger from the same line for a complete set, or over straight jeans. Red and Klein blue embrace the campus spirit; black, brown and grey remain the easiest for everyday.
The Classic Varsity B line also comes as a t-shirt, a crewneck sweatshirt, a jogger and shorts. And to see everything: the men's hoodies and the men's collection.
Care
Machine wash at 30 °C maximum, inside out. No tumble dryer: air dry. No bleach, no iron on the print.
Size guide
The fit is already loose: take your usual size. If in doubt, compare with a hoodie you already wear using the size guide.
Frequently asked questions
What does the B mean?
It's the B of be-emet (באמת). Read with the name EMETH running through it, it gives “in truth”.
Where are the prints placed?
The large B and the EMETH band in the center of the chest, a small B on each sleeve. The back is plain.
Is the cracked effect a defect?
No, it's part of the design. The print is flat and smooth to the touch.
How long does it take?
Each piece is made to order, then shipped. Shipping is free.
EMETH — truth, worn every day.