B + EMETH = be-emet: “in truth”. The Classic Varsity line jogger carries the letter of American college uniforms on the thigh. Set on the name EMETH, the B reads be-emet (באמת), “in truth”, “for real”.
On the left thigh, a cream B in college lettering, outlined with a dark double border, with a cracked-paint effect. A band runs across it and carries EMETH in capitals. The rest of the trousers is plain, front and back.
Be-emet: living in truth
In Hebrew, the letter beth (ב) placed before a word means “in”, “with”. Emet (אמת) is truth; be-emet means “in truth”, “sincerely”, “for real”. It's said every day in the Psalms: “Hachem is near to all who call upon Him, to all who call upon Him in truth” (Psalms 145:18). Not just telling the truth: being true in what you do.
In American universities, the varsity letter isn't bought: it's earned, then worn, and it says which house you belong to. Here, the letter is a B, and the house is truth. To understand the approach: Jewish streetwear, wearing your identity with the codes of the street.
Why this piece
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A wordplay that fits in one letter: B, EMETH, be-emet.
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A discreet marking, on one thigh only.
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A vintage look: cracked cream and dark outline.
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Elastic waist with drawstring, side pockets, cuffed ankles.
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Seven colors, from the most understated to the softest.
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From S to XL, made to order: no dead stock, no overproduction.
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Flat print: no embroidery, no patch, no relief.
Colors
Black, Dark brown, Dark grey, Medium blue, Greyish green, Ash purple and Pink. The design is identical on all seven.
How to wear it
With the hoodie or the crewneck sweatshirt from the same line for a complete set, or with a simple white t-shirt. Black, brown and dark grey go with everything; the washed tones (blue, greyish green, ash purple) give a softer look.
The line also comes as a t-shirt and shorts. And to see everything: the men's trousers and the men's collection.
Care
Machine wash at 30 °C maximum, inside out. No tumble dryer: air dry. No bleach, no iron on the print.
Size guide
Take your usual size. If you're unsure between two sizes, compare with a jogger you already wear using the size guide.
Frequently asked questions
What does the B mean?
It's the B of be-emet (באמת). Read with the name EMETH running through it, it gives “in truth”.
Where is the print placed?
On the left thigh. The back of the trousers is plain.
Is the cracked effect a defect?
No, it's part of the design. The print is flat and smooth to the touch.
How long does it take?
Each piece is made to order, then shipped. Shipping is free.
EMETH — truth, worn every day.