B + EMETH = be-emet: “in truth”. The Classic Varsity line shorts carry the letter of American college uniforms at the bottom of the leg. Set on the name EMETH, the B reads be-emet (באמת), “in truth”, “for real”.
At the bottom of the left leg, a cream B in college lettering, outlined with a dark double border, with a cracked-paint effect. A band runs across it and carries EMETH in capitals. The shorts themselves are washed: the shade lightens in places, like a piece that has already spent time in the sun. Contrasting ecru drawstring at the waist, patch pocket on the back.
Be-emet: living in truth
In Hebrew, the letter beth (ב) placed before a word means “in”, “with”. Emet (אמת) is truth; be-emet means “in truth”, “sincerely”, “for real”. It's said every day in the Psalms: “Hachem is near to all who call upon Him, to all who call upon Him in truth” (Psalms 145:18). Not just telling the truth: being true in what you do.
In American universities, the varsity letter isn't bought: it's earned, then worn, and it says which house you belong to. Here, the letter is a B, and the house is truth. To understand the approach: Jewish streetwear, wearing your identity with the codes of the street.
Why this piece
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A wordplay that fits in one letter: B, EMETH, be-emet.
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A visible wash: each color has its lighter areas, and that's intended.
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Vintage lettering, cracked cream, that matches the wash.
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Elastic waist, ecru drawstring, patch pocket on the back.
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Five colors, from black to bright green.
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From S to 2XL, made to order: no dead stock, no overproduction.
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Flat print: no embroidery, no patch, no relief.
Colors
Black, Dark grey, Navy blue, Green and Pinkish red, all washed. The design is identical on all five.
How to wear it
With the t-shirt or the tank top from the same line in summer, or with the hoodie in between seasons. White socks and sneakers: the campus spirit is there.
To see everything: the men's shorts and the men's collection.
Care
Machine wash at 30 °C maximum, inside out. No tumble dryer: air dry. No bleach, no iron on the print.
Size guide
Take your usual size. If you're unsure between two sizes, compare with shorts you already wear using the size guide.
Frequently asked questions
What does the B mean?
It's the B of be-emet (באמת). Read with the name EMETH running through it, it gives “in truth”.
Are the lighter areas a defect?
No. The shorts are washed: these shades are part of the piece and vary slightly from one to another.
Where is the print placed?
At the bottom of the left leg, on the front. The back is plain, with a patch pocket.
How long does it take?
Each piece is made to order, then shipped. Shipping is free.
EMETH — truth, worn every day.